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OUR BUSINESS IS CONVERSION RATE OPTIMIZATION, CONTENT PERSONALIZATION AND INDEPTH CRO ONLINE TRAININGWE TAKE YEARS OF AB TESTING EXPERIENCEWE USE BEHAVIOURAL SCIENCEWE TAKE SCIENTIFIC METHODSTO TURN INTO...THE MOST ADVANCED TRAINING PROGRAM...SO YOU BECOME THE BEST CRO EXPERT

CONVERSION OPTIMIZATION ACADEMY

Website conversion optimization is complex. So the Cognytive conversion experts are developing the most advanced CRO Educational Program.

  • Methodology: Stop testing “ideas”, learn a CRO thought process that leads to results.
  • Principles: Ditch your opinions, learn the principles that guide your AB test design.
  • CRO Strategy: AB Testing leads to reusable conversion lessons for your business.
  • MLP: Learning Platform to guide, track and validate team CRO training in one place.

The course system based on experience and mistakes:

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Conversion optimization experience working with:

Your teams can yield a 31% CRO increase

Through team training, conference and CRO project setup

CRO TRAINING AND EDUCATION

The most in depth, self managed online CRO education program and world class conversion optimization keynote speakers

The Optimization Academy

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The most ambitious CRO training program

  • 24 Courses, 152 Lessons, montlhy courses release

  • Training on methodologies, frameworks for CRO and effective AB testing

  • No BS, 100% topic specific courses focusing on applications and examples to train you to be an expert.

Speakers and masterclasses

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Thought provoking, politically incorrect

  • CRO or CX – customer experience speaker and masterclasses

  • Over 75 masterclasses and conference keynote speaking events.

  • Voted #1 speaker at iCEEfest, All Things Performance, Ungagged…

CONSULTING AND EXPERIMENTAL RESEARCH

Some businesses need a bit of extra help with their CRO efforts. But with others, we test new psychological theories that become the CRO courses of tomorrow

CRO quick start consulting

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Our consulting services help you fast track CRO deployment to maximize your conversion growth!

  • Help build and educate your perfect CRO team

  • Help you develop the optimal optimization testing strategy

  • Help you implement the most effective visitor research methodology

Cognitive behavioral lab

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We test innovative cognitive theories with clients to develop psychological persuasion methods.

  • Develop high ball – low ball decoy product strategies

  • Price points sensitivity and elasticity testing for margin growth

  • Risk and pain aversion testing for visitor motivation management